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What is the effect of overjustification, also known as the Overjustification Effect?
The Overjustification Effect occurs when an individual's intrinsic motivation to engage in a particular activity decreases as a result of being rewarded or incentivized for it. When external rewards are introduced, such as money or prizes, for something the individual already enjoyed doing for its own sake, their intrinsic motivation diminishes. This can lead to a decrease in the individual's overall interest and enjoyment in the activity once the external rewards are removed.
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